LATAM Airlines and Meili add direct car rental booking across digital channels

LATAM Airlines has partnered with Meili to let travelers book car rentals directly on the airline’s website and mobile app across Latin America. The deal is designed to cut third-party redirects, strengthen LATAM Pass loyalty, and expand Meili’s footprint in a fast-growing regional travel market. Why it matters: - LATAM travelers can now add car rentals inside the airline’s digital booking flow instead of being sent to outside sites. - The integration is designed to make trip planning simpler and keep more customers inside LATAM’s ecosystem. - LATAM Pass members can earn miles through the new rental offering, which can increase loyalty and repeat bookings. What happened: - Meili announced a strategic partnership with LATAM Airlines on June 16, 2026. - LATAM selected Meili to improve its car rental offering across all digital touchpoints. - The service will be available through LATAM’s website and mobile application. - The partnership covers travelers across Latin America. The details: - Meili’s technology allows car rental providers to distribute directly within LATAM’s ecosystem. - The setup eliminates third-party redirects. - LATAM can present a fully branded car rental journey. - The integration is intended to give LATAM more control over customer experience, performance and loyalty integration. - Meili said the deal is a key milestone in its Latin America expansion. - Meili also said the partnership supports its global growth strategy. - Meili partners with brands including SAS, Lufthansa, Travelstart and FREENOW. - LATAM Airlines Group operates in Brazil, Chile, Colombia, Ecuador and Peru, and runs international routes across Latin America and to and from Europe, the United States, Oceania, Africa and the Caribbean. - LATAM Cargo Chile, LATAM Cargo Colombia and LATAM Cargo Brazil are the group’s cargo subsidiaries. - LATAM’s fleet includes Boeing 767, 777 and 787 aircraft, along with Airbus A321, A321Neo, A320, A320Neo and A319 aircraft. - Airbus A330 aircraft operated under short-term leases are also part of current operations. - LATAM Cargo operates a fleet of 20 freighters. - More financial information is available at ir.latam.com and latam.com . Between the lines: - The partnership reflects a broader push by airlines to own more of the ancillary booking experience rather than handing that revenue path to outside platforms. - Latin America is becoming a more important test market for direct, integrated travel add-ons as digital trip planning grows. - The deal also gives Meili a higher-profile airline partner in a region where travel demand and loyalty integration matter more. What’s next: - LATAM will roll out the direct car rental experience across its digital channels. - Meili is likely to use the partnership to deepen its presence in Latin America and pursue more airline and travel-brand integrations. - LATAM will continue linking ancillary products more tightly to LATAM Pass and its broader digital experience. The bottom line: - LATAM is folding car rentals into its own booking ecosystem, and Meili gets a stronger foothold in one of travel’s fastest-growing regions.